The Athena™
Global Alliance Platform
ENGAGEMENT ON DEMAND™
Empowering a global network of publishers
with a powerful new revenue opportunity.
ATHENA™ AI DELIVERS ENGAGED
NEW AUDIENCES ON DEMAND
Allowing publishers, social media content, and creator networks to unlock guaranteed engagement on branded content campaigns and unleash unclaimed revenue potential.
BENEFITS
Unlock New Deals
Sell content marketing, social amplification or “influencers” across social media on a pay-per-engagement model
Increase Revenue
Increase your available inventory and revenue by monetizing your social audience and driving tier 1 traffic to your editorial content
Guarantee CPE/CPV
Guarantee the number of consumer engagements on your proposals for a key competitive advantage
Greater
Deals
Deliver new, engaged audiences for your client’s re-marketing efforts
Athena™ uses sophisticated machine learning algorithms and artificial intelligence to optimize campaigns for consumer engagement across social platforms. As an Athena Alliance Partner you will have access to our proprietary technology platform to deliver the guaranteed consumer engagement that advertisers are asking for and will soon be demanding. You can now package and price branded content on a CPE/CPV basis with confidence and rich margins!
TECHNOLOGY
ATHENA PRIME
Athena Prime to power advanced automated content promotion on social channels
ATHENA AI
Smart content distribution engine based on advanced machine learning and artificial intelligence
ATHENA INSIGHTS
Planning tools and data insights driving effective content strategy
NO COST SET-UP
NO INVESTMENT in technology or people needed. Activate your sales force immediately to sell Engagement on Demand
3,650%
Lift in social engagement
2,500%
increase in-view social reach
3x
min time on video than fb
$21B
branded content opportunity
Our people
Megan Calhoun
Founder and CEO
Jim Calhoun
COO
Kate Thorp
President, Alliance for Engagement on Demand
Sal Arora
Chief Data Scientist
SELECT PARTNERS
